Bound for Glory: America in Colour 1939-1943
Wednesday, November 29th, 2006“Emphasize the ideas of abundance,� wrote Roy Emerson Stryker in September of 1940 to one of his photographers, Jack Delano, in the Farm Security Administration, which later quickly morphed into the Office of War Information.
“Pour maple syrup over it - you know - mix well with white clouds and put on a sky-blue platter. I know your damned photographer’s soul writhes, but to hell with it. Do you think I give a damn about a photographer’s soul with Hitler at our doorstep? You are nothing but camera fodder to me.”
These were Stryker’s directives for his photographers to produce propaganda materials to prop up the New Deal or build national pride, an effort later duplicated in Mao’s China via painted canvasses that depicted patriotism during its New Society’s Cultural Revolution.
Stryker armed his photographers with color film cameras and they fanned out in the countryside to capture America’s images in glorious color. What they came up with, however, were more than propaganda images; they were good photographers and they shot good images, whether they served the New Deal or not.
The photographs showed what life in America was really like in 1939 to 1943: a haunting image of black workers on a rented farm in Georgia which depicted hardship and hope; homesteaders in New Mexico; a drive to town in a horse-drawn cart; a square dance in Oklahoma, and many others.
These photos were later misfiled and forgotten for decades. Back then, photographs were routinely taken in monochrome and color was a novelty in 1939. Even when they were discovered in 1978, these photos were largely ignored perhaps because of a notion that pictures before the war should only be in black-and-white.
Today they are the focus of a photo exhibit in London. “Bound for Glory: America in Colour 1939-1943” opens December 8 at the Photographers’ Gallery, Great Newport Street, London WC2.
Thanks to a lucky historian, Sally Stein, who turned out the photos in 1978 from the archives of the Library of Congress, we are witnesses once again to that unique period of American history just before and right into World War II. It was believed that color photography arrived in the US only in the late 1950s; the color photos unearthed from the FSA archives prove that indeed there were pictures shot and printed in color in 1939.

Farm workers on rented land near White Plains, Greene County, Georgia

Faro and Doris Caudill, homesteaders, Pie Town, New Mexico

Going to town on a Saturday afternoon, Greene Country, Georgia

Couples at square dance, McIntosh County, Oklahoma
[Via: Guardian Unlimited]
Photos: US Library of Congress













