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Canon Overtakes Kodak in US Digital Camera Sales

by Staff Writer

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Canon has overtaken Kodak in sales of digital cameras in the U.S. market, according to market research firm IDC.

Market figures for Q4 2006 show that Canon shipped 2.5 million cameras in the quarter, just ahead of Kodak with 2.4 million and Sony Corp. with 2.2 million. Kodak earlier adopted a strategy to go for profits instead of lowering its prices, indicating that it was willing to lose market share in order to improve profitability.

For all of 2006, digital camera shipments rose 5% to 29.8 million units. Canon had 20% of the market, Sony 17% and Kodak 16%, IDC said.

But the Q4 2006 figures show that the digital camera market in America is cooling off a bit with shipments of 12.1-million units, 3% lower than the 12.4-million sold in Q4 2005.

[Via: The Wall Street Journal]

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Posted in General on February 2nd, 2007

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Digital shutters will attempt to make sense of the tech talk about digital cameras explaining the different terms used and what they really mean. Give tips on what you should do with all those pictures you take, and the newest releases from the manufactures.

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