Kodak: A Photograph is a Gift from the Heart
Kodak is highlighting a survey that essentially says a photograph is a gift from the heart. The company made a survey which indicates that gift recipients treasure and save personalized photo gifts. When somebody sends her personalized Christmas card with her photo, it is highly likely that the friend or relative who receives the photo card will keep and treasure it.
This sounds like a commercial ad for photo greeting cards; but if you look deeper, you’ll find that indeed people do treasure photographs like nothing else in the world. Haven’t you heard of the person who cried more for the loss of his family photos than his paintings, appliances, money and other things?
People treasure photographs because they create connections and preserve memories. In the Kodak survey, more than 90 percent believe that sharing experiences through photographs helps them bond with others. Mothers and fathers say it’s important to take photographs of their children to remind them later of their youth. This just proves that photographs are truly the gift that keeps on giving.
So, Kodak tries to highlight this fact when it offers you their products and services for personalized greeting cards. Kodak says more than half of consumers prefer receiving personalized photo greeting cards, with 84 percent saving those cards from family and friends.
[Via: CameraTown.com]
[Site: KodakGallery.com]
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