Pentax Named CES Innovation Awardee – What Crap!
No, I don’t mean Pentax, but the so-called “CES Innovations Awards�. Online tech mag LetsGoDigital ran a rehash Sunday (maybe because of a dearth of news on weekends) about Pentax being named as an “International CES Innovations 2007 Design and Engineering Awards Honoree�.
That press release of course was an old rag, having had its day last Nov. 8 announcing that Pentax has joined a suspicious looking and growing list of “honorees� in the grand field of innovations.
But let’s put these aside first: 1) the Pentax K10D certainly has some innovations to offer in its waterproof and dust proof body plus its 22-bit analogue-to-digital conversion (as yet still to be proven if it could really make a difference in image quality); 2) the Consumer Electronics Association which puts up CES has a proven track record in organizing technology trade shows of great magnitude.
However, what do you call an award-giving body that honors non-existent products? There was this piece of gadget that “demagnetizes vinyl and CDs, then there was this Philips cordless phone that looked cool, and an “Atom Chipâ€? laptop that was supposed to feature several terabytes of “quantum RAM” and a 6.8GHz “quantum CPU,” all of which were vaporware, non-existent, and only lived in the minds of their dreamers.
It’s total crap, man.
It now seems pretty clear that you get to that list this way: fill out a form describing your product, attach some pictures, attach your payment of a few hundred dollars, and then a totally clueless three-member judging team will evaluate your payment “product� and voila! You are now in the list of “CES Innovations Awards Honorees.�
It’s total crap, man.
We understand the commercial purpose of the whole exercise, but CEA should at least be discerning enough to recognize vaporware from reality or they could smear legitimate products like the Pentax K10D.
Or totally quit pretending to be an awards body.
ces, cea, innovation, award, honoree, crap
Leave a Reply