Reuters, Canon & Adobe: Are Your Photos Real?

Tom Glocer is CEO of Reuters, the news agency. He’s a self-confessed geek, and he hobnobs with the Queen.
Recently, his news agency Reuters announced a collaboration with camera maker Canon and Photoshop creator Adobe to develop a system to authenticate digital images. This aims to basically answer the question: Is your photograph fake?
You see, Reuters has had a few digitally doctored photographs pass under their noses before and they acted quickly to disavow those photos each time they come to light, and Reuters vigorously, vehemently stated that they always stand for truth, no doctored images for them.
Recently also, Reuters made a deal with Flickr owner Yahoo to encourage what Glocer calls “amateur photographers� (even if many Flickr members are actually photographic experts and professionals) to submit photos to the news agency, essentially turning user content into news content, which Reuters sells. Of course Glocer’s not the only one eyeing Flickr pics; Scoopt.com is also interested in those Flick photos, there’s money in them thar photos.
However, the new amateur photography, as Glocer calls it, “runs the risk of being doctored and portrayed as actual events… amid all the noise, all the amateur pictures and editorial, the victim could be the truth and fact-based journalism.â€?
That’s why he wants the help of Canon and Adobe to determine whether a photo has been photoshopped or not.
Okay, Tom, that takes care of fake photos of authentic events. What about authentic photos of fake events, any ideas?
[Via: DigitalCameraInfo.com]